Discovery Nabs Record Ratings at Top of 2015 as Other Cable Giants Falter

Bucking the downward trend plaguing much of reality-driven cable, Discovery just wrapped its strongest quarter ever.
Only three months into new president Rich Ross' tenure, Discovery posted all-time highs among total viewers and the targeted demographic of adults 25-54. Up 9 percent from the same period the prior year, Discovery's primetime averaged 1.65 million viewers with all live-plus-three day data reported.
Both of Discovery's increases come after a relatively stable 2014 for the network — which saw it flat by most measurements, except for a drop among younger adults.
That's where Ross is focusing his efforts on the turnaround.
He said regarding their success, "I think being more inclusive to women and younger men is a way for us to build back the audience...and and to being the No. 1 TV brand for the whole family."