How Your Phone is Crucial to 2016 Election

There's a new political battleground in 2016: your phone.
Next year's election presents a new opportunity for politicians to harness a slew of technologies -- from video to demographic data -- that will help them reach voters.
The drive toward connecting with potential voters on their smartphones is playing out, in part, because so many people have one this election cycle. About two-thirds of Americans own a smartphone today, compared with just 35% in the spring of 2011, according to the Pew Research Center. For about 10% of Americans, their smartphone is the only form of high-speed Internet they have access to at home.
That means voters should expect more political ads as they scroll through their phones next year -- much as they'll be bombarded with ads on television.